Unfortunately, full-size SUVs are somewhat of a dying breed in the industry. It seems like there are less and less each year as automakers scramble to meet EPA demands. Of course, automakers aren't going to sacrifice their trucks. Instead, they just don’t make any new full-size SUVs. Most of what they do manufacture are actually car-based crossovers (Equinox, Explorer, etc.).
But, the Suburban (and its little brother, the Tahoe) persist as good-old fashioned truck-based SUVs with timeless and classic designs that are sure to put a smile on anyone’s face who was born before the year 2000; back when full-sized SUVs were still relevant.
Therefore, you could say the classic and stalwart look of the 2017 Suburban in a sea of crossover SUVs — or SUVs that have lost that classic look and feel — is a strong selling point. Off the top of my head, the only other full-size SUVs that have a look like this are the Tahoe and (surprisingly) the Dodge Durango. The Durango only got its act together later in life by breaking a chain of awkward designs.
As soon as you see the headlights and wide front-end of the Suburban, you just feel nostalgic. Chevy’s classic split-grille design with its bowtie-logo sitting proudly in the center is iconic enough. But as soon as you see the beefy, square, stacked-split headlights in the front (even if they have a modern twist on it) you could compare it to the front-end of a Suburban from two or three generations back. Another modern twist is the low-hanging front bumper with the LED lights in it.
The rest of the design is very blunt, which is good. The Suburban is a full-size SUV that says “it is what it is,” and focuses on more important things like utility and performance rather than over-the-top styling. That’s not to say it looks bad, I think it looks quite good. Plus, the higher in trim level you go the more chrome you can throw on it. Chrome makes everything look better.
I’d like to talk about the design of the back-end, especially the windows. The third-set of windows mimic the tall and rectangular shape of the suburban, and are cut off squarely in the back thanks to the back-end being (practically) a straight-drop down from the roofline, with the taillights bulging ever so slightly.
Chevy's Suburban is sturdy and aggressive looking; exactly what a full-size SUV owner is looking for.